About Dustin

Dustin is the leading Nordic internet retailer of computer and electronic equipment.

Dustin serves both businesses and consumers. Founded in Stockholm in 1984, Dustin has grown steadily over the years due to its efficient logistics, broad product range and market leading customer service. Altor acquired 80% of Dustin in August 2006 from the founders.

Dustin works closely with OEMs and wholesalers in order to ensure an up to date product range, competitive prices and foremost best in class product availability. Dustin has a streamlined logistic system for quick and secure shipments to respond to customers’ demand of express deliveries. The time from order to delivery is for most products less than 24 hours. The whole process is managed within one integrated software system and a user friendly customer interface on the internet.

Altor’s investment case is primarily based on growth, both organic and acquisitive. The ambition is to expand Dustin outside the Swedish market, initially to Nordic market and later to the North European markets. The growth will be fuelled with an increased focus on sales management and customer segmentation. The sales force will be grown to support the proactive sales model required for serving mid-sized and large companies. Dustin will also benefit from the strong underlying growth of the online IT sales market, expected annual growth in the Swedish online IT sales is 5 to 10% in the coming years.

Dustin has already completed acquisitions both in Sweden and in the Nordic region under Altor’s ownership, including TCM (Sweden) and Computerstore (Denmark).