About Navico

Navico was born through a merger of two of the most important international players in marine electronics, Simrad Yachting and Lowrance Electronics in 2006.

With the addition of Brunswick New Technologies’ marine electronics division in March 2007, Navico is truly a house of brands, with the B&G, Eagle, Lowrance, Northstar and Simrad, brands all manufactured and distributed under the Navico umbrella.

Now the clear market leader in marine electronics for the recreational boating segment, Navico’s portfolio of products and services are represented in more than 100 countries.

Navico is well positioned to enhance its position in maritime electronics with a differentiated offering spanning almost all marine industry segments, from small leisure boats through to professional vessels.

Navico has a competitive product portfolio in the market as well as revolutionary new technology in development. Our main challenges are to build a strong common corporate identity and to ensure that all deliveries are maintained at the same high level – across all product categories, countries and brands.

Navico has already started to enjoy the economies of scale that were gained by merging three leading marine electronics’ companies. Efficient execution and high-quality deliveries will be achieved through increased scale and focus on sales and marketing, R&D, manufacturing, and logistics. By concentrating on these key areas Navico intends to carry on the former companies' ground-breaking traditions.

Altor’s investment thesis was first to drive consolidation in a fragmented industry and create the #1 player. Secondly, the focus has been on improving operating performance through a set of initiatives, e.g. reduce SG&A costs, consolidate manufacturing footprint, improve sourcing and increase capital efficiency.